Confident Decisions at the Inflection Point
We partner with leaders at moments of change—when direction must be reassessed and decisions carry lasting consequences
Core Capabilities
We help clients recognize inflection points, align strategy with execution, and move forward with clarity and momentum
Strategic Advisory at Critical Moments
We support leaders when assumptions shift, complexity increases, or the path forward is unclear. Our work focuses on clarifying options, tradeoffs, and direction so organizations can act decisively and intentionally.
Program & Portfolio Leadership
We provide hands-on leadership for complex, cross-functional initiatives—ensuring strategic priorities translate into coordinated execution across teams, partners, and stakeholders.
Organizational Alignment & Change
We help organizations align people, structures, and decision-making during periods of transformation, growth, or transition—reducing friction and increasing shared ownership of strategy.
Executive Partnership & Translation
We serve as trusted partners to senior leaders, translating across strategy, operations, technology, and people to support informed decisions and sustained execution.
Our Approach
Our approach is grounded in rigor, partnership, and practicality
Clear-eyed Assessment
Of the current state and constraints
Structured Strategic Thinking
To clarify direction and priorities
Collaborative Engagement
With leaders and teams to build alignment
Execution Focus
To ensure strategy moves from intent to impact
We do not offer generic frameworks or detached recommendations. We work alongside leadership teams to navigate complexity and deliver results that endure.
Who We Serve
We work across sectors with organizations facing complexity, scale, or change
Our work is industry-agnostic, rooted in leadership, systems thinking, and execution rather than domain labels.
Leadership
Joseph St.George, PhD, PMP
Founder & Principal
Joseph St. George, PhD, PMP is the founder and principal of TideTurn Strategy LLC, a strategic advisory firm based in Lee, New Hampshire. He holds a doctorate in Biology from Boston University and a master’s degree in Organizational Leadership from Southern New Hampshire University and has held his Project Management Professional (PMP) certification since 2015.
His professional career spans senior leadership roles at Measured Progress, Educational Testing Service (ETS), and ACT, where he led organizational transformation initiatives at scales ranging from $80M to $100M. These roles required sustained engagement with the alignment challenges described in this paper: building strategic Clarity across matrixed organizations, diagnosing and addressing management behavior that contradicted stated direction, and designing operational structures that supported rather than undermined strategic intent.
Known as a cross-functional translator, Joseph helps organizations move from complexity and ambiguity to clear direction and coordinated action—working alongside teams, not above them.
Strategy → Execution – We bridge intent and delivery
Cross-Functional Translation – We align leaders, teams, and systems
Trusted Partnership – We operate as an extension of leadership, not an external observer
Get In Touch
Ready to take your business to the next level? Let’s talk.